Unit 2 Individual Project Essay Example | Topics and Well Written Essays - 750 words

Unit 2 Individual Project - Essay Example n influences others, is obeyed by, works hard in a crisis situation and has a clear idea of what the company wants to achieve and why it wants to achieve this. Leadership models that have been used for long include the four main categories: trait, behavioral, contingency and transformational. There is McGregor’s Theory X and Theory Y, McGregor made two basic assumptions about employee behavior and categorized it as X and Y. Theory X workers are not hard-working and dislike work while Theory Y workers are the opposite. A research done at The Ohio State University states that successful leaders have two behavioral dimensions: initiating structure and consideration. The research at the University of Michigan is somewhat similar; they said that leaders are either employee oriented or production oriented. The Leadership Grid gives an idea of how the five types of leadership styles are segmented across two factors which is either concern for people or concern for production. The continuum of leadership describes two types of leadership: boss-centered and employee-centered. This model is on the basis of choices managers make regarding subordinated involvement in the decision making process. Whenever problems such as those faced by companies such as Enron, WorldCom, Tyco and ImClone are encountered most of the responsibility falls upon the CEO’s shoulders and she is the one who is held accountable. The CEO holds a lot of formal power through the virtue of his position; this power is measured by duality with the Chairman of the Board position. Informal power comes from the prestige factor of the job. The power of the CEO is more immediate than the Board, as the Board does not meet on a regular basis. Day to day handling of the company is done by the CEO. The Board elects the CEO and trusts him to carry out her job to the best of his abilities. The CEO has power to set the agenda and assemble the meetings for the board. The CEO is responsible for setting the aims and

A Green Environment for Now and the Future Essay Example for Free

A Green Environment for Now and the Future Essay In the past, the major need of people in this world was arable land. Man did not have to think about animate things. However, now the adverse effects on forests through over-population and the development of various chemical elements in the atmosphere have led to irregular rainfall and global warming. This global warming has brought changes in climate, including making perennial snow mountains melt, thereby adversely affecting not only human beings but also other living species. This dangerous situation is being taken very seriously by the world. In the past the perennial snow mountains of Tibet had very thick snow. Older people say that these mountains were covered with thick snow when they were young and that the snows are getting sparser which may be an indication of the end of the world. It is a fact that climate change is a slow process taking thousands of years to realize its effect. Living beings and plant life on this planet also undergo change accordingly. Mans physical structure too changes from generation to generation along with the change in climatic conditions. Because of the growth in the population, a large number of trees are cut for fuel, and to reclaim land for agricultural cultivation. In the case of Tibet, too, the Chinese have now destroyed its ancient trees in a similar way to shaving a mans hair off. This is not simply the destruction of trees but it also means harming what belongs to the Tibetans. Similarly, the continuing decline in forests in many parts of the world, including America, is adversely affecting the already changing global climate, thus upsetting the lives, not only of mankind, but also of all living beings. Similarly, the harmful effect on the atmosphere brought about by chemical emissions in industrialized countries is a very dangerous sign. Although this is a new thing for us Tibetans, the world is paying a lot of attention to this problem. It is the responsibility of us, who speak of the welfare of all sentient beings, to contribute towards this. Since I too have a responsibility in this matter, (i.e. to work for the protection of the environment and to see that the present and future  generations of mankind can make use of refreshing shade and fruits of trees), I bought these seeds of fruit-bearing trees with part of my Nobel Peace Prize money to be distributed now, to people representing different regions (all the continents of the world are represented here) during this Kalachakra gathering. These seeds have been kept near the Kalachakra mandala for purification and blessings. Since these include seeds of apricot, walnut, papaya, guava, etc., suitable for planting under varying geographical conditions, experts in respective places should be consulted on their planting and care and, thus, you all should see my sincere aspiration is fulfilled.

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay

Retail Services Marketing Of Uniqlo In Hong Kong Marketing Essay Chapter 1. Introduction Many businesses exist and flourish because they are successful in satisfying a need in the market. These needs are determined by the consumers who are considered an important component of any business endeavour. The primary reason for a business existence is to continue identifying consumer needs and then come up with tangible responses to address these needs. This requirement makes business companies spend a considerable amount of effort and intellect in analysing the behaviour of the consumers in order to effectively formulate appropriate marketing strategies that would assist the firm in effective production and delivery. Smart, D. T., Martin, C. L. (1992) argued that the study of consumers makes companies and organisations recognise and internalise consumer issues that would help strengthen their marketing strategies. In this paper several issues are discussed pertaining to fashion and clothing products and services offered by UNIQLO in Hong Kong. UNIQLO Co., Ltd. was originated in Japan. The companys business line is about clothing and fashion. But basically, the company is one of the leading clothing and fashion business in Japan that design, manufacture and retail casual wears. Initially, UNIQLO Co., Ltd. was only a division of Fast Retailing Co., Ltd. but by November 1, 2005, UNIQLO Co., Ltd. come into the picture through corporate restructuring and currently existing as a 100% consolidated subsidiary of Fast Retailing. UNIQLO was now listed at the Tokyo Stock Exchange. In Japan, UNIQLO is the leading clothing retail chain in terms of both sales and profits. And as of 2010, the company are also operating in Hong Kong, China, United Kingdom, South Korea, France, Singapore and United States. UNIQLO formed the idea of blending of unique and clothing as an symbol of originality and uniqueness of the apparel industry in Japan. UNIQLO offers fashionable and high quality clothing at reasonable prices, and was seized as an opportunity to establish a brand position domestically and internationally, combining all the facets of the business from product design to final sales and the operation of the 790 stores around the globe. Primarily offing for a highly brand conscious consumer group, UNIQLO envisions itself as a leading global casual wear company targeting high sales and profitability growth. For UNIQLO, such aim could materialise based on the established strategies such as low cost management, cheapest manufacture and marketing schedules and prioritising customer requirements. Nowadays, UNIQLO is described as the apparel giant Gap, Inc.s counterpart based on the 4, 000% share price increase, making UNIQLO as Japans third largest clothing retailer. However, it is not always victory for UNIQLO; the subsidiary also has its own share of downturns especially on its international expansion. For instance, expansion programmes in the United Kingdom (UK) saw a tumultuous stumble in profits, forcing Fast Retailing to shut down 16 of the 21 UNIQLO stores opened, because of competition. Most recently, three UNIQLO stores in New Jersey were also closed because of economic slumps. Despite these facts, UNIQLO maintains the spirit and still believed that the brand has only but way forward. How UNIQLO will going to do such is central to this paper, focusing on the companys strategic management. External, industry and competitor analysis as well as the internal environment will be addressed. In fashion and clothing business in Hong Kong, the products and services offered by retailers that have strong brands are flourishing because they are easier to remember or they are already popular and are known for the quality. Companies like UNIQLO, HM, and Giordano are giving their best to build their brand name or brand identities because it helps consumers easily identify the product as well as acquire a rich set of symbols and meanings embodied by products. For successfully developed and managed brand names, the connections that patrons make with the brand name creates value, or brand equity, that can be a highly valued asset to the firm that develops the brand (Meyers-Levy, Louie, Curren, 1994). Chapter 2. Literature Review Environmental Analysis (PESTEL) Political Analysis In the context of UNOQLO, political factors have direct effect on business conducts and operations. Decisions made by the affects the decision-making of retailers and could come in the form of policy or legislation. In Hong Kong, the one country, two systems is the prevalent governance philosophy which endows the special administrative region with a high degree of autonomy and its capitalist economic system. Within a capitalistic and free market-oriented economy, retail companies make the majority of microeconomic decisions but they have to conform to specific agreements. Mainland and HK Closer Partnership Economic Arrangement (CEPA) and the US-China Textile Memorandum of Understanding are two examples of this. The former provides UNIQLO with a tariff-free treatment, stating that products which have no existing CEPA rules of origin will enjoy tariff-free treatment upon applications by local manufacturers. The latter could provide UNIQLO with an opportunity for an annual growth of 8-17% in 21 categories of Chinese textiles and clothing exports to the US. Labor and customary regulations as well as code of conducts are also complied into including China Social Compliance 9000 and US and EU quotas (RSCA 2006; Doshi 2006). Economic Analysis Domestically and globally, businesses are also being affected by economic factors whereby a strong economy indicates positive results and weak economy signifies the opposite, affecting both businesses and consumers. Hong Kongs gross domestic product is estimated at US$206.7bn with the service sector that contributes 90% of the total GDP. The region is also named as the worlds eleventh largest trading entity. Almost 50% of the total population is employed full-time and the unemployment rate has a continuous average decline by 4.1%, making disposition of income a possibility, a lower cost of living that is (Monthly Digest 2008). Spending is generally devoted for food, housing, healthcare, transportation, amusement, services and apparel. People nowadays are very particular with investing in quality clothing thereby resume spending with premium apparel finds (Doshi 2006). Realising this, the price and quality characteristics of UNIQLO has a strategic fit; UNIQLO makes people look fashionable and confident in world-class clothes at a reasonable price through the company-wide integration of the Specialty Store Retailer of Private Label Apparel (SPA) model, a low-cost but effective operation model. Social Analysis Demography or the population characteristics may determine buying patterns and that understanding demographic changes within a particular region or place facilitates determining whether products and services would appeal to customers as well as the number of potential customers (Barney and Hesterly 2006, p. 35). Hong Kong has a total of 6, 985, 300 population based on 2008 estimate and is continuously growing due to immigrant influx from Mainland. According to Doshi, people in HK and elsewhere have a growing interest in private labels. Consumers aspired for having private levels on everyday garments. Casual wear from HK which is known for good design and quality has a positive image on global consumers. Nevertheless, international brands are concentrated in high-end consumers while domestic brands are for low-end consumers (Doshi, 2006). In taking advantage of the wealth of the demography, UNIQLO makes effort on providing high-quality merchandise and generating value s to the society by taxes. Further, UNIQLO is a company that is committed in creating positive reputation as manifested in its vision and mission, styles of management, ways of doing business and requirements to employees. Technological Analysis Technological innovations are a priority for the apparel retailing industry but it will remain as labor intensive as it is today. Boosting the industrys productivity, increased in automation has been the recent trend but it is limited on specific functions, to which mostly require human intervention such as sewing and making patterns. Although there are computerised sewing machines that increase the productivity and reduce training time. Further, the uses of computer system software intended for the industry will be on making rough sketches, printing detailed designs and storing of information for easy retrieval. The customer orientation of UNIQLO was basically construed from its website in which customers can give feedbacks by email and discussion board. Hong Kong Productivity Council made a report disclosing that the apparel industry could make sense of information technology (IT) if utilise for order processing, costing analysis, order tracking, material ma nagement, reporting and connectivity (2004). Legal As with any other business industry of the world, there are rules and regulations that restrict or support the facilitation of the business in the clothing and fashion market in the areas where UNIQLO operates. Environmental There are currently no major environmental issues faced by the UNIQLO in Hong Kong, except for the ever-present textile and silk production issue which catch environmentalists attention die to the fact that some of its raw materials and from the skin of rare animals. Industry Analysis (Porters Five Forces) Threat of Entry Barney Hesterly (2006, p. 43) point out that new entrants are the firms which have either recently begun operations or those that threaten to begin operations within an industry soon. Notably, the apparel industry is a buyer-driven industry where producers are considering buyers decision-making especially when brand names enter the picture. These buyer-centric industries have low barriers to entry mainly because of intense competition. Utilising brands as a market power source; however, this is a challenge for every clothing company. In the clothing business, mass customisation has seen to be the most effective strategy. Putting strategises into action remains to be in resilience today (Culpan 2002). Therefore, the focus must be on minimising the costs without sacrificing quality and to do this, managerial know how is a must in order to understand interactions with suppliers and consumers, to facilitate creativity and innovation and to maintain mobility in adapting to new market demands (Kincade, Regan and Gibson 2007). Building brand awareness and consumer loyalty is a costly endeavor since it involves advertising needed not only to promote the brand but also on sustaining awareness and loyalty. Strengthening brand names also requires that there are quick response programs to increase revenues and manage risks. One of UNIQLOs major resources is its brand name, which is now synonymous with comfortable, high quality and cheap clothing merchandises. Although brand awareness outside the home country is a challenge, it is of intangible value to UNIQLO as a business asset. Brands are valuable and rare and reputable brands are acquired through the impressions one has of the company, and its products or services. Since a brand name is built overtime it becomes costly to imitate thereby providing a sustainable competitive advantage in the apparel industry (Groucutt, Lydley and Forsyth 2004, p. 285). Threat of Rivalry Either in home or host countries, apparels, accessories and merchandise will always have a competitor which usually fluctuates in size. The modern market trends for the apparel industry are globalisation and intensified competition, increasing price and lower profit margin pressures, small quantity with high complexity orders, shorter lead times, multiple location operation, changing customer requirements and liberalisation on textile and clothing quota that creates new market dynamics. Being responsive to these market trends shifts the focus of the apparel industry for more extensive product development and improvements at the least possible cost. Such condition forces companies to divert on product differentiation because of high switching cost. In an industry where products are deemed to be equal, the key sources of differentiation are brand image, reputation and prior existence (Byoungho 2004b). For UNIQLO, the products themselves are an important source of com petitive edge. UNIQLO strives at developing products of high quality, in various collections to enable the company to reach the highest possible number of customers. As such, the rivals would be endangered when it comes to introducing innovative products. UNIQLO is positioned in the fashion capitals of the world for the purpose of taking advantage of the new information about fashion trends. UNIQLOs ability to quickly adapt to trends and new markets has helped them develop product differentiation, something that is key to the companys success in the apparel industry. According to Tokle (1990), product differentiation is what separates the top competitors from the rest, but it something that is not costly to imitate. This is why their product differentiation is only a temporary competitive advantage. Competitive advantage could be achieved once the organisation learns to manage its capabilities that the end consumers could appreciate and competitors would find difficulties imitating (Porter 1985; Roney 2004). Threat of Substitutes Casual wear is very particular with loose-fit, comfortable and relaxed fit. Athletic or active wear was perceived to be the closest substitute to casual wear as manifested by the booming athletic wear industry. Typically worn as casual fashion clothing, active attires could provide deterrence in the industry. Moreover, the blurring demarcation on the casual clothing family could be also seen as an opportunity for substitutes. Specialised stores offer semi-casual, smart casual and business casual lines. Semi-casual clothes are less presentational than informal but are not as loose as casual dresses. Smart casual purports conservative looks but with harmony on colors, fabrics, shoes and accessories. Business casual, on the other hand, varies in definition but the common element is the collar. Realising this, the bottomline now is the price. Moreover, based on the SPA business model, all the necessary functions at UNIQLO falls under a single umbrella especially th e inbound logistics and the production. UNIQLO is an example of a cut-make-trim company in which in which the company purchase the fabric and retain ownership of the raw materials and work-in-process, and so making it hard for rivals to imitate or produce substitutes for UNQILO brands. Threat of Suppliers The prices and availability of commonly used fabrics such as cotton, blends, synthetics and wools might fluctuate significantly due to its dependence on demand, crop yields, weather, supply conditions, transportation costs, government regulations and economic condition among others (Byoungho 2004a). Quota is the major factor that affects the demand and supply of textile and fabrics. Even though the sale of raw materials is standardised, independent contractors, raw material suppliers, importers and apparel manufacturing firms could not isolate themselves from such scenario because of the prospective unsteadiness in the supply chain (Chetty 1999). As well, because of forward vertical integration, coupled with the low barrier to entry, suppliers could easily become rivals. In becoming threat of entry, suppliers could be also become a competitor to already established apparel manufacturers. In addition, contractors is also one of the threats when the demand of the l abor increases, it will cause labor costs price inflation. Laszlo (2008) stress that there are five main parts of the apparel value chain including raw material supply, provision of components; production networks; export channels and marketing networks at the retail level. Through the process, UNIQLO has an ownership on production and thereby a complete control on the supplies procurement. UNIQLO insources its production and handles the majority of the operational details. Sourcing is a go-to in the apparel industry but it is not rare although it can add value to UNIQLO. Threat of Buyers Reaching more and diverse consuming group, the apparel industry is both a stable and unstable industry. Stable because quality price and quality products are the main element and unstable because there are many factors that affect both price and quality. In the point of consumption, for instance, there are middle men such as the retail stores that offer an array of brands. In purchasing manufactured apparel, retail stores could have influence on making significant requirements and demands on their purchase, affecting prices. Though quality is inherent, prices would not be reasonable at all, and alternative clothing is readily available. This explains why apparel manufacturing companies are setting up their own stand along stores which will cater to their own produce. Important is that apparel stores must not fall dependent on s specific class of customer. Buyers are increasingly appearing to prefer above standard apparel with a much lower cost, making apparel less d ifferentiated. When selling directly to consumers, buyers would incur a significant portion of their dispensable cash. Same goes with retail store, they purchase apparel at the least possible final cost, but adds up to prices of apparel. UNIQLO is involve in selling to the customers through specialty store marketing, with a minimalist strategy of pile em high, sell em cheap concept that is. In addition, the unbranded fashion or the no-logo concept was perceived to be the main reasons for peoples warm attention (Williamson 2007; Parrish, Cassill and Oxenham 2006). Competitors Analysis Local Competitor: Giordano According to companys website, Giordano was established in 1981 as one of the most well-known and established apparel retailers in the Asia Pacific region. The company employs 11,000 staff with over 1,700 shops operating in 30 territories worldwide. The companys vision aimed to be the best and the biggest world brand in apparel retailing with a remarkable mission i.e. To make people feel good look great. From the companys website, they are stating that Giordano is committed to being a successful and responsible corporate citizen. Meaning, they are committed not only to delivering quality products and service to their customers and strong and sustained financial performance to their shareholders, but that are also committed in creating a positive impact in the communities where they do business. The current CEO since 1996 is Peter Lau, a Canadian Chinese. Basically, Giordano is based in Bermuda and trades on the Hong Kong Stock Exchange as 709.HK. Giordano concentrates in creating and delivering economic quality clothes such as Long Sleeve Shirts, T-Shirts, and denim jeans. On the other hand, Giordano Ladies, a sub-brand was only established in 1996. It has been instrumental to upgrading the unisex brand from a budget image to a more fashion oriented apparel retailer similar to The Gap. International Competitor: HM It is now a widely held view that the world economy has entered a much more complex phase where individual national economies have become inextricably linked. In this new world economy, resources and markets have ceased to have the indelible national identity of the past (Jones, 2002). Restricted resources and markets that were once legally isolated have become much more accessible to enterprises that have acquired a global strategic vision. To the more visionary global enterprises, the world is but a borderless environment with homogeneous consumers who have developed an unforgiving taste for the most sophisticated and high-quality products. In response to the needs of these global consumers, the enterprises have developed global products. How such homogenised consumers are served, however, is a question of the strategic orientation of the enterprises and their ability to exploit the ever-evolving global economic environment (Jones, 2002). With this regard, HM, a company in Sweden e ngaged in clothing and a leader in fashion business shows significant impact to their consumers in accordance to their brand and branding strategies. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion cosmetic but because of the quality of the clothes designed durability and the funkiness of its clothes. Through the online stores, HM provides the US, UK and European Market exclusive clothing designs. The main goal of this company is to provide innovative designs of apparels and clothes for different types of people in different countries all over the world. The company has been known because of its strategy of providing clothing designs exclusively for each countrys preferences and needs. HM is considered as one of the worlds favourite and preferred designer of apparels and clothing for man and women. In addition, HM is also known not only for their fashion but because of the quality of the clothes designed durability and the funkiness of its clothes (HM, 2009). The HM mission, Fashion and Quality at its best price. In addition, their handbags, shoes and accessories are also creating big sales and positive reactions from consumers. Through the online stores, HM provides the US, UK European Market and Asian Market exclusive clothing and even handbag designs. HM also offers perfumes and watches. The main aim of this company is to provide fast fashion goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others) in different countries all over the world (HM, 2009). The company has been known because of its strategy of providing fashion designs exclusively for each countrys preferences and needs which was positively accepted and loved by consumers. CPM Matrix Table 1. CPM Matrix UNIQLO Giordano HM Critical Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Advertising 0.20 4 0.80 5 1.00 4 0.80 Product Quality 0.15 4 0.60 4 0.60 4 0.60 Price Competitiveness 0.10 4 0.40 3 0.30 4 0.40 Management 0.10 4 0.40 3 0.30 4 0.40 Financial Position 0.15 4 0.60 3 0.45 3 0.45 Customer Loyalty 0.10 4 0.40 3 0.30 3 0.30 Global Expansion 0.15 3 0.45 4 0.60 4 0.60 Market Share 0.05 3 0.15 3 0.15 3 0.15 Total 1.00 3.80 3.70 3.70 With regards to the discussion of the local and international competitors of UNIQLO, the CPM matrix describes the edge of UNIQLO over Giordano and HM. As seen in the critical success factor, UNIQLO dominates the Product Quality, Price Competitiveness, Management, Financial Position and Customer Loyalty. Despite of this, it seems that UNIQLO was lacking in advertising which was dominated by Giordano. In addition, UNIQLO also needs to consider their efforts in global expansion and market share in order to become successful in Hong Kong. Extended Marketing Mix 8Ps of Services Marketing Furthermore, since the UNIQLO as a brand concept be similar to or is associated with service stipulation, the 8Ps method adopted for service marketing may be competently espoused for its advertising. The 8Ps are: Product This refers to the stuff or services to be offered by the company. In the case of UNIQLO, their products and services are mostly related to clothing and fashion, thus the need for constant review should be bear in mind in order to meet the changing customer expectations. Place In UNIQLO, the place in which this product was manufactured and distributed was somewhat accessible to both suppliers and customers. Actually, UNIQLO are considering the issue regarding product availabily at the most convenient places for the target market, i.e., current and prospective clients. Price In terms of price, UNIQLO produce were priced competitively. Promotion UNIQLOs most effective ways to communicate to the various target groups to stimulate greater awareness, interest and patronage are somewhat good but not exceptional. UNIQLO are now using TV advertisement, Internet marketing, and billboard advertising. Physical Evidence In terms of presentation, UNIQLOs products are exceptional. In addition to these, the services offered by the company were also outstanding. As seen in their shops UNIQLO are known with their well-dressed staff/consultants, logos on office doors/ business cetres, letter heads, brochures, complimentary cards, consultancy reports, etc. Process With regrds to the process, the business of UNIQLO are well management in which makes their business system flawless and customer complaints are easily handled. People When it comes to people, UNIQLO chooses the best suitable person needed by the company. This means that UNIQLO expertly indentify the capabilities of a person that will reflect the value of UNIQLO products and services. Promise UNIQLO with their consultants are delivering their promises. In terms of quality of products and services, UNIQLO are giving it to their customers at utmost quality. Public Relations UNIQLO stakeholders carefully identify the various publics that can impact on UNIQLO to which PR communications can be directed. Such publics include individual consultants, clients, big practices, small practices, other related professional associations, relevant agencies of the United Nations, financial institutions, etc. Developing the Concept of Servicescape and Blueprinting Servicescape- Servicescape is a concept that was developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. If you were to try to describe the differences a customer encountered when entering a branch of say like McDonalds compared with a small family restaurant, the concept of servicescapes may prove useful. Booms and Bitner defined a servicescape as the environment in which the service is assembled and in which the seller and customer interact, combined with tangible commodities that facilitate performance or communication of the service (Booms and Bitner, 1981, p. 36). Servicescape may be likened to landscape. It includes facilities exterior (landscape, exterior design, signage, parking, surrounding environment) and facilities interior (interior design decor, equipment, signage, layout, air quality, temperature and ambiance). Servicescape along with other tangibles like business cards, stationary, billing statements, reports, employee dress, uniforms, brochures, web pages and virtual servicescape forms the Physical Evidence in marketing of services. Servicescape is not defined as above. The definition above is the definition for physical evidence. Physical evidence consist of servicescape combined with the tangible elements, so servicescape is a part of physical evidence. Blueprinting Service blueprinting was initially introduced as a process control technique for services that offered several advantages: it was more precise than verbal definitions; it could help solve problems preemptively; and it was able to identify failure points in a service operation.24 Just as firms have evolved to become more customer-focused, so has service blueprinting. One early adaptation was the clarification of service blueprinting as a process for plotting the customer process against organizational structure.25 Service blueprinting was further developed to distinguish between onstage and backstage activities. These key components still form the basis of the technique and its most important feature, that of illuminating the customers role in the service process. 26 In addition, it provides an overview so that employees and internal units can relate what they do to the entire, integrated service system. Blueprints also help to reinforce a customer-orientation among employees as well as clarify interfaces across departmental lines. Chapter 3. Research Methodology The aim of the study is to once again, seek the various sides of economic impact in London after winning the title to be the host of the 2012 summer Olympics. It is a big challenge for the hosting country to facilitate a mega event and the industry that is in the center of the issue is the tourism. The continuous development of an industry is possible if there are factors that can affect its growth. In the existence of the Olympic event in London, there should be an appropriate investigation that might lead in determining the economic impact of Summer Olympics. Along with the complexities defined in the countries of UK, London remains the center of attention because of the opportunity in hosting the prestigious Olympic Games. After the years of 1908 and 1948 in hosting the previous Olympics, London finally acquired the honor in hosting the mega event. Obviously, years can be evidence the world is changing and with that, London must be prepared on the various effects resulting to the Olympic Games. With the help of the appropriate method, the study can gain the chance in meeting the objectives and goals. Research Methods to be Used Since the study is concern regarding the empirical ground and current situations of Londons preparedness in the upcoming Olympics, the proposed primary method is through the use of surveys and interview. There are many types of primary research available based on the purpose of the researcher/s. The design of the method can create the accurate result and overview on the concern of the study. It is expected that survey methods are more efficient in terms of gathering the primary data therefore; it is utilized in the study. Through the form of questioning the people or groups, the study can gain the limited amount of information which is also useful in understanding the subjects point-of-views. On the other hand, the use of interview helps the research in providing the ideas of a small group similar to gathering their opinions. After the essential data had been collected, the information was analyzed and organized according to a comprehensive fashion. Subjects The survey data was taken in the participation of 200 district residents who are deemed to be affected by the Olympic event. The responses of the participants are gathered and then, analyzed based on the five-point Likert scale. On the second phase of the method, an interview was conducted in among the five respondents in order to achieve the qualitative dimension alongside the gathered statistic data. The respondents of the interview includes the officials in London as well as the businessmen that took participation in the pre-Olympics, during Olympics, and post-Olympics. Sampling Design It is impractical for the study to conduct a survey in the entire population within the community

The Merchant Of Venice - Jews :: Free Merchant of Venice Essays

William Shakespeare’s The Merchant of Venice contains many examples that insult Jews because they were the minority in London in Shakespeare’s time. Although many parts of the play could be interpreted as offensive in modern times, Elizabethan audiences found them comical. The majority of London’s population at the time was anti-Semitic because there were very few Jews living there. Shakespeare’s The Merchant of Venice supports anti-Semitism actions and thoughts and therefore proves that Shakespeare was an anti-Semite. In the second act, Launcelot is debating with himself whether or not he should seek a new employer. Launcelot’s problem is that he works for Shylock, who is Jewish. Launcelot persuades himself that, â€Å"Certainly the Jew [Shylock] is the very devil incarnation†¦Ã¢â‚¬  (2.2.24) Eventually, Launcelot convinces himself that he would much rather run away than be ruled by a Jew. Launcelot presents this argument to his father: â€Å"I am a Jew if I serve the Jew any longer.† (2.2.104) Before Launcelot accepts a new job with Bassanio as his master, he is reminded that Bassanio is much poorer than Shylock. His reply to Bassanio was, â€Å"You have the grace of / God, sir, and he [Shylock] hath enough.† (2.2.139-40) Lorenzo insults Shylock behind his back when he tells Jessica (Shylock’s daughter) that if Shylock ever makes it to heaven, it is only because Jessica converted to Christianity. Lorenzo said, â€Å"If e’er the Jew her father come to heaven, / It will be for his gentle daughter’s sake†¦Ã¢â‚¬  (2.4.36-7) When Lorenzo says this, he is implying that Shylock’s faith and his Jewish heritage is not strong enough to get him into heaven. Lorenzo says that if Shylock is saved, it is by his Jessica’s sake, because she has chosen Christianity over Judaism. This statement implies that Lorenzo believes that Christianity is the religion that is powerful enough to admit one into heaven; therefore Lorenzo is biased against anyone that is not a Christian, such as Shylock the Jew. Later in the play Jessica is insulted by Launcelot. Launcelot believes that parents’ sins are passed down to their children. He also believes that being Jewish is a sin. Launcelot frankly tells Jessica his opinion of her: â€Å"For truly I think you are damned.† (3.5.5) He explains that she is damned by both her father and mother because she was born Jewish. Launcelot tells Jessica that her only hope is that, â€Å"Your father got / you not--that you are not the Jew’s daughter.

How Mass Media Affects Youth Culture

â€Å"Educators are challenged more seriously than ever before to teach young people to evaluate media more critically and to grow in taste and discrimination as they use media in school and at home. † What is it like to grow up in today's world? How are children and young adults affected by the movies and television programs they see, the radio programs and recordings they hear, the newspapers, magazines, and books they read? Modern technology has made possible a wealth of shared experience undreamed of even 50 years ago. This environment reflects fully, though sometimes in a warped fashion, life itself  including good and evil, beauty and ugliness, charity and violence. It is difficult or impossible to shield young people from experiences reflect ing the adult world when communications sys tems infiltrate our homes and become so much a part of everyday living. The concerns of thoughtful adults as to the possible effects of media on young and old citi zens range from the mo re obvious ones to those more subtle. There are fears as to the content of media: violence, lawlessness, breakdown in moral values, and tawdry and explicit sex, for example. There are other fears as to the general effect of a  television-dominated society in which viewers tend to be passive and nonassertive, young people have little time for other experiences, and parents use television as a â€Å"safe† baby-sitter.A proper assessment of the influence of mass media on young people continues to be one of the significant challenges to educators and parents today. Research in this area invariably reveals the difficulties in arriving at sound conclusions due to the complexity of causal relationships. One critic has questioned the findings of all experi mental research in this area because of the impossibility of ever having a defensible control group. The influence of mass media on adults is closely related to their influence on young peo ple, and just as difficult to study. Th e positive values in today's mass media are also significant.Young people today, without leaving home, can hear the world's best music and witness superb musical performances, see outstanding drama and dance programs, hear EDUCATIONAL LEADERSHIP political and governmental leaders of the nation and the world analyze major issues of the day, and learn of scientific advances and problems. Mass media bring information, inspiration, and  enrichment that potentially improve the quality of our living. Nicolas Johnson, formerly of the Federal Communications Commission, has studied the media environment for many years.In 1971, he concluded that television is â€Å"the single most powerful intellectual, social, cultural, and political force in history. † He also found that most Amer ican families use television as â€Å"the major source of knowledge and values. † Dorothy Broderick, a library educator, has written that media do much more than provide information. She says, â₠¬Å". . . they do have an im pact and influence upon behavior and attitude  formation, even though it is still impossible to isolate in research the precise nature of such influence. â€Å"Access to Television Has Increased While all forms of communication affect learning and living, the influence of television seems most challenging. Television most nearly represents real experience and is clearly a part of the environment of most young people in the United States. Access to television has increased remark ably. Breslin and Marino reported that while less than one percent of all American families owned television sets in 1948, by 1976, 98 percent of  American homes had at least one television set, and 25 percent had two or more.The facts about usage of these sets encourage serious consideration of television's influence. The average child in this country will have used 22,000 hours in viewing television by the time he or she enters high school. Gerbner and Gross re ported that nearly half of the 12-year-olds stud ied averaged six or more hours a day viewing television.Summarizing research on the impact of television, George Comstock wrote in 1975 that children typically view television for several years before entering first grade, that the time spent  with television increases during elementary school years, and that young black people, those from lower socioeconomic levels, and those lower in â€Å"While all forms of communication affect learning and living, the influence of television seems most challenging. † Photo: Michael D. Sullivan academic achievement and I. Q. spend more time viewing television than do other young people. In 1971, it was reported in B roadcasting Yearbook that the average TV set was on six hours a day in the United States. The number of viewers using each set during these hours was not determined.Wilbur Schramm reported in 1965 that by the sixth grade children spend 79 percent of their viewing time watching adult progra ms. Many adults are known to spend time viewing cartoons and adventure programs intended for children. To determine the experience that children or young adults have through television, one must con sider the whole range of television programs, in cluding those intended chiefly for adults: news shows, comedies, variety shows, cartoons, motion pictures, documentaries, serious drama, sports events, music, advertisements, and other types shown on commercial, public, and political pro  grams.The current concern about effects of violence and crime as depicted on television was highAPRIL 1978 527 reality and fantasy, use of violence to sell prod ucts, and censorship. † Dr. Richard E. Palmer, a president of the American Medical Association, has said that tele vision violence is â€Å"a mental health problem and an environmental issue. † He feels that large ex posure to violent content may distort a child's perceptions of the real world and adversely affect his psychological development. Action for Children's Television (ACT) is a national citizens' organization to upgrade the  quality of children's T. V.In 1976, among their â€Å"Bent Antennae Awards† were the â€Å"Getting Away with Murder Award† to broadcasters who use violence to attract child viewers and the â€Å"Nero Fiddles While Rome Burns Award† to broadcasters who talk about the need to reduce TV violence while continuing to air brutal and sadistic programs. While there is serious concern about the in fluence of television on young people, there is much controversy over what to do about it. One person with a plan for action is Richard E. Wiley, who, as Chairman of the Federal Communica tions Commission (FCC), spoke to the National  Association of Secondary School Principals in 1976.Wiley rejected the idea that a high level of TV violence can be justified because it presents a realistic view of the world. He said, â€Å"Few, if any, of our citizens in the real world w ill be ex posed to the levels of violence comparable to those which appear on television almost every week. † Wiley feels that specific governmental regu lations in this â€Å"highly sensitive First Amendment Citizens Demonstrate Concern Area† would not be desirable. Instead, he sug that the FCC â€Å". . . can play a constructive While research goes on, many citizens have gests  and more appropriate role at this point by focus recently demonstrated their concerns.The Na ing increased industry attention on the issue and tional P. T. A. ‘s Television Commission has held a by encouraging the consideration of self-regula series of eight regional â€Å"hearings† on â€Å"Television tory reforms. † and Violence† that encouraged parents and teach as well as ers to consider seriously the content usage of television. Based on these hearings, in Family Viewing Plan which 505 persons testified, the Commission has The â€Å"Family Viewing Plan† is an example of warned that concerned citizens may propose eco  nomic boycott of TV products advertised on the type of self-regulation suggested.The three shows that feature violence. Other concerns were major networks and The Television Code Board â€Å"stereotyping both by race and sex, inferior role of The National Association of Broadcasters models for youth, reduced discrimination between adopted the plan to set aside the first three hours lighted recently in the trial in Miami, Florida, of 15-year-old Ronney Zamora, accused of robbing and killing his 82-year-old neighbor. The defense attorney presented the unusual defense that the  boy is innocent because his addiction to television violence has caused insanity.How may violence on television affect young people? What should be done about it in a coun try that believes in freedom of communication and the rights of its citizens to the free flow of information and ideas? Based on years of research, Albert Bandura has conclu ded that â€Å"children can and do acquire new response patterns through observation and imitation, without the need for external reinforce ment or even rehearsal or practice. † The SurgeonGeneral's Advisory Committee on Television and Social Behavior supported the view that â€Å"†¦Ã‚  a steady stream of brutality on television can have a powerful adverse effect on our society and particularly on children.†This report represents a significant effort to discover the effect television has on children today. Thoughtful researchers have raised such questions as these: Are young people who are unusually attracted by the violence and aggres sion on television generally abnormally aggressive personalities themselves? Is it only those young people who are disordered themselves who tend to imitate or â€Å"act out† the violent acts depicted on television?Does the content of television ser  iously affect young people s perceptions of the world they live in, its ch allenges, satisfactions, problems, and values? 528 EDUCATIONAL LEADERSHIP (6 to 9 p. m. ) of evening prime time' for material suitable for the entire family to view together. Wiley feels that his recommendation of such a plan, as Chairman of FCC, does not constitute governmental censorship, since he was only rec ommending voluntary action and making sugges tions for program improvement.He feels the new policy encourages those involved in the industry to develop exciting and worthwhile programs  Ã¢â‚¬Å"without the needless concomitant of violent and sexual excess. † Wiley's speech was criticized by many in his audience, among them Joseph F. Lagana, Super intendent of Northgate School District, Pitts burgh, Pennsylvania and George lannacone, Su perintendent of Vernon Township Public Schools, Vernon, New Jersey. They wrote â€Å"an opposing view† that was published in NASSP Bulletin, January 1977. They felt that the position of the FCC and the Family Viewing Plan â€Å" are not com patible with the social conditions of our modern society, fragmented families and institutions, and  the post-industrial youth culture.† They said that the Family Viewing Plan inaccurately assesses the status of parent-child relationships so that it will have little impact on our â€Å"youth viewing popula tion. † Lagana and lannacone suggest that most par ents are not aware that the Family Viewing Plan exists. They feel that it is erroneous to assume adults can or want to regulate or monitor tele vision viewing for their children and that parent and youth viewing patterns are often incompat ible because of different interests and schedules and the accessibility of several television sets in  and outside the home. More fundamentally, they challenge Wiley's concept of the role of the FCC as â€Å"socially irre sponsible† because they feel the FCC â€Å"is the reg ulating arm of our government. â€Å"It is their recom mendation that the FCC develo p â€Å"a television council composed of educators, legislators, and behavioral scientists to create programs that are compatible with healthy human growth and de velopment. † In monitoring television programs beyond the Family Viewing Plan, the FCC is seen as a facilitator and moderator and not as a con trolling agency. The National Citizens Committee for Broad  casting ranked programs according to content of violence. As might be expected the â€Å"cops and robbers,† â€Å"private eye,† and action-packed shows ranked very high.But, surprisingly, â€Å"The Won derful World of Disney† ranked fairly high (more violent than â€Å"The Blue Knight† series) and â€Å"Donny and Marie† was around the middle of the scale, more violent than â€Å"Happy Days,† â€Å"Executive Suite,† or â€Å"Maude. † A Gallup poll found that 71 percent of the public in the United States think television is too violent, yet many of the most viol ent programs continue to draw the largest number of viewers.The National Observer reported, â€Å"A lot of peo ple seem to be having it both ways . . . deploring it to the pollsters and enjoying it at home. Most of them will have to turn off TV's gun-play be fore the networks will consider disarmament. † Meanwhile, back to the schools. Clearly, they cannot control the total environment of students. Educators are challenged more seriously than ever before to teach young people to evaluate media more critically and to grow in taste and discrimi nation as they use media in school and at home. The media specialists in the schools should be valuable partners in this endeavor. JTi.

El Nino essays

El Nino essays El Nino has been a reoccurring phenomenon for centuries. Man has only started to realize how much of the worlds weather is effected by it. The term El Nino refers to an irregular warming of the seas surface. During the last 40 years there have been 10 significant El Nino occurrences. Most affecting the coast of South America. Water temperatures increase along the coast as far as the Galapagos islands. Weak events will raise the water temperature 2 to 4 degrees Celsius and will have minor impact on fishing. However strong events such as the 1982-83 event will disrupt climate conditions around the world as well as local conditions. It has been linked to floods and droughts all over the world. Hurricanes and tropical storms are also altered in their numbers by El Nino. Therefore it would be very helpful for people if El Nino could be predicted and prepared for in some form. During a El Nino cycle there are many biological changes. Due to a depressed thermocline there is less photosynthetic activity resulting in a decrease in the primary life forms that form the beginning of the food chain. The warmer waters that are brought by these changing cycles hold less dissolved oxygen forcing fish to go deeper or venture elsewhere. Due to a lack of data during El Nino occurrences it is not fully known if fish populations are depleted solely due to exposure to El Nino. A decrease in their growth and reproductive success has been observed by many surveys in coastal waters. The link between climatic effects around the world and El Nino is now well established. It has taken many years of studying to understand how the pieces of the puzzle, from ocean currents to winds and heavy rains fit together. During the 1920s a scientist was on assignment in India trying to predict the Asian monsoons. As he sorted through his records he discovered a connection between barometer readings at stations on the eastern and western sides of the Pacific. He noticed ...

Sample of Feasibility Sonclusions Essay Example

Sample of Feasibility Sonclusions Essay Example Sample of Feasibility Sonclusions Essay Sample of Feasibility Sonclusions Essay Summary of Conclusion for Feasibility Study of Snack Stand July 15, 2010, 1:11 am Marketing Aspects 1. The Snack stand will be very much positive in offering a lot of services to satisfy customers needs, accept suggestion and criticisms to improve our business 2. Snack stand will utilize with honesty and credibility thru our products and services. 3. Snack stand will be always â€Å"open-minded† to those other competitors and will seek only the best. Technical Aspect 1. The final location of the business will be at the Common Terminal, Balanga City, Bataan. 2. Raw materials will be obtained during its freshness and nearness to the source which is Elizabeth Supermarket in Balanga City itself. 3. The management will provide cleanliness of the stall, especially the food for satisfaction of customers. Management Aspect 1. The best organizational structure to adopt in the same manner communication will be facilitated from the top to bottom and from the bottom to the top. 2. The democratic atmosphere will always prevail in the business to ensure hormones interpersonal relationship between management and personnel. 3. The Snack stand will develop the service activity to satisfy the need of the customer. Socio-Economic Aspect 1. The Snack stand will be very much responsible in promoting environmental, clean air act and proper waste disposal. 2. Taxes assured for the city government. 3. The partner’s will make sure of the observance and God-fearing to all of them. Financial Aspect 1. The amount of fifty thousand pesos (Php50,000. 00) is substantially enough to put up the proposed project Snack stand. 2. Based on the projections as depicted by the financial statements, the proposed project is a kind of lucrative undertaking. . The proponent of the project will be responsible in producing the capital requirement. Prepared by: Arde Reyes Tags: feasibility study snack stand, financial aspect, management aspect, marketing aspect, socio economic aspect, technical aspect Category: Sample Feasibility Study | Comments Off Management Aspect Feasibility Study for Snack Stand June 15, 2010, 8:32 am The c entral idea of management is to make every action or decision help achieve a careful chosen goal. The word management is also used to mean the group of persons called executives who perform management activities. Objectives 1. To keep the subordinates be alert to what is expected to them. 2. To know the duties and responsibilities of each member and personnel. 3. To know different strategies to be able to achieve the company’s goal. Description of Activities 1. DTI Permit Application The business name of GF Snack Stand should be register with the Department of Trade and Industry. It would take only four days to five days before the permit is receive. If there as no other name of its type. Three (3) different name should be apply so when one is approved, so they can use other applied business name (see appendix) 2. Rental Space The project business will be located at Bataan terminal at 2nd floor Ibayo, Balanga City, Bataan. The application will only about three to four weeks before it is approved. 3. Mayor’s Permit The Mayor’s Permit application will acquire the submission of the following: a. SSS Clearance Permit b. Sanitary Permit c. DTI 4. TAN (Tax Account Number) The project business will be registered at the Bureau of Internal Revenue District Office No. (1020) located at Capitol drive, San Jose, Balanga City. The following forms should be accomplished with necessary attachments. BIR FORM No. Attachment Required, Mayor’s Permit and DTI Permit 5. Buying of machineries and equipment Involves the acquisition of the necessary machinery and equipment in the food snack as mentioned in technical aspect. 6. Promotion Includes advertising and personal selling partnership in a variety of promotional activities to inform customer about products and service and to encourage them to buy. 7. Start of Operation After securing all the necessary permits and other needed materials. The said will be now ready to operate. C. Organizational Structure Through GF Snack Stand is just a simple business, the organization structure will have a simple flow. It is not as complicated as big ventures. Over – All manager / Cashier Cook 1, Cook 2 Utility Man 1, Utility Man 2 D. Personnel Structure The GF Snack Stand is required to have the members of personnel and service crew. Staff – Over all Manager – 1 Cashier – 1 Cook – 2 Utility Man – 2 E. Duties and Responsibities 1. Over-all Manager / Cashier Supervise the overall operation of the business Computer the total amount of the purchased item Assist the customers 2. Cook 1 Prepares the necessary ingredients Cooks the items/products 3. Cook 2 Prepares the necessary ingredients Cooks the item/products 4. Utility Man 1 In charge of cleaning the workplace Delivers items within the vicinity In charge of buying raw materials from suppliers In charge of the inventory 5. Utility Man 2 In charge of cleaning the workplace Delivers items within the vicinity In charge of buying raw materials from the suppliers In charge of the inventory Excerpt from Management Project by Arde R. Reyes Ta gs: business requirement, management feasibility, organization feasibility, snack stand management Category: Sample Feasibility Study | Comments Off Business Feasibility Study – Snack Stand June 7, 2010, 2:08 am A. Name and Address of the Business The GF Snack Stand (Good Food Snack Stand) is proposed to be located at the 2nd floor of the Bataan Common Terminal, Ibayo, Balanga City, Bataan. B. Nature Business The GF Snack Stand offers a wide variety of snacks and beverages. It caters the need of the persons in transit and others who are waiting for their ride home in the said common terminal. It also provide hip and soothing music to those who are weary from work and school. The menu mainly consists of chicken, ham, ham and egg and hotdog sandwiches, fishballs, kikiam, squidballs, french fries and juices such as gulaman and pineapple juice. The said snack stand is open Mondays through Sundays from 7:00 AM to 7:00 PM. Management Aspect 1. What are the roles and responsibilities of each personnel? 2. What are the different strategies were going to use in order to cope up with the competition? 3. How can we cope up with the competition? Financial Aspect 1. How much will be the total cost of the project? 2. How much is the contribution of each member? 3. How much profit were going to earn this kind of project? Socio-Economic Aspect 1. How can the business contribute to the reduction of unemployment? 2. How can the business contribute to the community? . How can the business contribute to the economy? Excerpt from Management Project by Arde R. Reyes Tags: business feasibility study, Snack Stand Feasibility study Category: Sample Feasibility Study | Comments Off Sugar Mill Feasibility Study March 2, 2009, 8:04 am Name of the Enterprise This proposed sugar mill shall be called as Sweet Sugar Incorporated, obviously sugar is sw eet and sweet is sugar. That’s why it shall be called as Sweet Sugar Incorporated. Sweet Sugar Incorporated shall have its own plant located in Sitio Maguindong, Luakan, Dinalupihan, Bataan. The site was chosen because its strategic location, where the supplies of public and private services are adequate and labor supply and raw materials are readily available. Sources of Raw Materials The plant shall have its own sugarcane plantation near the mill and the plantation shall be adequate in land area that will produce the needed raw material for sugar. Availability of Transportation The plant site is strategically located in Sitio Maguindong, Luakan, Dinalupihan, Bataan where transportation is not a problem. The plant is readily accessible to the workers. The finished sugar can be readily delivered to the market. Project Long Range Objective The Sweet Sugar Incorporated shall stick to its obligation and responsibility to its consumers of providing and producing the highest quality of sugar. No toxic materials shall be used or if there is, it should be properly disposed. It also respond to the needs of the barangay where it is located in order to help its progress. The Sweet Sugar Incorporated shall be the number one product and supplier of high-grade sugar throughout Luzon and its neighboring provinces, and if expansion is needed, it shall be done without overlooking its primary objectives. Mode of Financing Financing shall come from the shares of the stockholders/owners of the Sweet Sugar Incorporated. If ever the shares can’t cover up the expenses of constructing the plant before its operation, the Sweet Sugar Incorporated shall apply for loans which will give the maximum output for the plant. When business is already in operation, its liabilities and loans shall be paid from the sugar revenue Market Study As Bataan is situated geographically near the center of the Philippines, the finished product can be easily transported to the neighboring provinces in the country. Manila, the leading distribution center in the Philippines will be recipient of greater bulk of the product. Analysis of Market Demand and Supply Sugar is one of the primary commodities of the people, thus it is very important to have big supply that will cover up the big demand for sugar. The establishment of this sugar mill will greatly help our fellow Filipinos and most of all, our economy. This sugar mill will increase the sugar supply in the market, thus lessening our importation of sugar which is more expensive in cost. Market and Marketing Strategy Vigorous effort should be expanded to secure a market before a commitment is made to build a sugar mill if it would be most desirable to have the financial participation of one or more major users who can guarantee the purchase of substantial portion for the procedure production. During the past years, several overtures were made in this direction which revealed the opportunities existing. Scale and Volume The receiving of raw materials supply condition market potential and engineering should be considered. It would have production line which represent 769,434 tons per unit day. The output of the plant will depend on the production conditions. Sugar Marketing Operation The structure of general framework of market situation is already been said of the manner in which selling, shipping, financing and all other commercial aspect of marketing are out inside the general framework. These function rarely been described except by and for the specialist concerned with them. They are the essential link, however, providing the customers with that they want and the sugar industry with their income. The successful selling of the product ultimately determine the prosperity of every one in industry if it s not sold successfully all the efforts of the farmers, millers and readiness with their employees and the most of business which supply and service them will suffer. The final customers are their most important millions of housewives buying sweets or soft drinks not only 4 lbs. of sugar and tin of golden syrup but also the tin of jam. Market Distribution Pricing Pricing s hould follow the established market prices and practices which in turn are determined by the forces of demand and supply, however because of uncertainty of sugar during the start up period, some prices concessions should be made in order to break into market. A suggestion that is to 20% reduction from established market prices be affected on the first year output. Consumer Surveys Everyone is using sugar everyday, but assumed of sugar feeds are centrally as possible within the area of cane fields, as this will facilitate the transportation of cane with less rolling stock and other fixed charges for their department. Moreover, easy cane supply, so necessary for a economical grinding, will secure to the factory. The direction of the prevailing wind and its accessibility to the factory and dwelling should be ascertained to avoid dust, ashes, smoke and odor of refuse going in wrong direction. Healthy surroundings are paramount importance to the employees. Standing and deterioration water must not be allowed near the factory. Technical Study Services Offered: The proposed plant site at Sitio Maguindong, Luakan, Dinalupihan, Bataan offers a plentiful supplies of water and power. The site offers adequate supply of water for growing sugarcane, and power for the production of sugar. It also offers adequate supply of laborers, which is considered more important than all the other factors, especially when skilled and unskilled laborers are required. Labor Skills required The company will hire Filipino larorers in sugar cane manufacturing. Laborers near the company site and more preferable to the employees to insure promptness and can do overtime work when needed Another important reason is that people from nearest place can easily transport with their convenience since the company is small, the working force will be required from town itself or its vicinity. The company on the other hand will give assurance to the workers like a good working condition, facilities for a conductive maintenance of their health incentives and many other benefits required by the labor code, plus benefits given by the company itself. The Project Site Sitio Maguindong, Luakan, Dinalupihan, Bataan was chosen the best region of all sugar plantation in the Philippines due to its abundant supply of labor will not be difficult to achieve as most barrio folk are quite hardworking and industrious. Another reason is because of availability of raw materials and have favorable conditions. The plant would be erected near the national highway which will enable the transportation of finished product to the opposite provinces of course, sugar central will increase their yearly supply of sugar production thus helping the sugar industry. The determination where sugar cane factory is to be located is purely an agricultural one. So far, it is referred t the tract of land which has to be adequate for growing sugar cane fr a period of years and the location where climate condition and rainfall are much that successful crops to be expected. As Bataan is situated geographically near the center of the Philippines, the finished product can be easily transported to the neighboring provinces. Waste Disposal The various waste materials produced by industries maybe classified generally as solids, gaseous or liquid. Solid waste are directly related to a loud pollution gas liquid to air and water pollution, although all of them have combined and interrelated effects on pollution. Methods of Waste Disposal 1. Eliminate of source. The first approach to a waste disposal problem requires a careful attention of the source of pollutants. 2. Recovery of waste products. Before deciding how to discard waste materials, the engineer should always think for recycle, reuse or for sale. 3. Regulate how to fit dilution 4. Divert waste to other points 5. Waste treatment. – A very expensive process the recent encountered by the major cities of the world due to smog problem and the question as due to how to dispose gaseous waste, electrostatic precipitators, aggrometrators, washers and many other kind of equipment have been used to remove atmospheric contaminants. Disposal of solid waste materials on land is always a complicated problem, incineration and burying are possible solution and the best is by recycling. A judicious plant design eliminates a potential hazardous operations should be separated from various plant facilities and sufficient protection is made, possible sources of fire by eliminating all the unnecessary ignition sources such as flame, spark or heated material, welding, smoking, static electricity and the spontaneous combustion of waste materials. Chemicals can cause dangerous burns and accidents are bound to occur rotating sections of equipments should be amply protected to prevent accidents. Management Study For Pre-operating Period: During the pre-operating period, the stockholders are responsible to deal with some government and private agencies to secure the necessary document and deal in financing institution for financial needs of the project. These persons are the one to negotiate for the constructor. The supplier of the materials and by the hired construction firm and the supervision will be integrated with the said contract. Consultant shall be hired also to ensure the safety of the plant and to supervise the installation of the equipment. For Operating Period: During the operating period, the stockholders handled the key position in the company. The business is organized and incorporate with their respective holdings: Board of Directors Chairman of the Board Member Member Member Maintenance and Material Director Company Accountant Sales Director Production Director The company sees to it that hired accountant and supervision directors are all licensed by the professional Regulation Commission (PRC) in their respective professions. All these persons should have at least an experience in their respective jobs. The company accountant is responsible for the books and the preparation of the company book of accounts. He also prepares the payroll and he examines the financial status of the company. The sales director will assists the selling and finding markets for the products. The production director is responsible for the production in order to insure for good productivity and minimize production or manufacturing costs. The maintenance and materials director is responsible for the safety programs and maintenance of the plant. He should set the guidelines and train workers about safety and accidents and be able to continue the flow of the product even machine breakdown occurs, which are hindrance to the company’s re-productivity programs. Financial Study Major Assumption An industry like sugar mill requires a big capital. The stockholders shall provide the needed capital for the establishment of the whole business. Funds shall be given for the purchases of the necessary equipments and necessary materials for the construction of the building and for the purchase of land. In case that there is no sufficient fund, the company shall apply for loan in the bank which gives the lowest interest. During operation, the company shall pay its obligation out its revenues. Equipment cost less than P40,000,000. 00. Building construction (payment for the labors included) costs more than P20,000,000. 00. Land (for the plant site and sugar cane plantation costs P20,000,000. 00. The stockholders shall produce a budget of not less than P80,000,000. 00. Socio-economic Study Taxes and Restricting Law Bataan offers the lowest tax rate for industries like sugar production, and the best of Bataan is, they offer, provide government subsidy and help to the industries located in its territory. Provincial and town legislation are also important. The sweet sugar laws are more stringent in Bataan. Sweet Sugar Incorporated will help boost the economic status of Dinalupihan, Bataan because it will provide a great number of jobs for the unemployed folks in the area, thus, giving them more opportunities in life. Sweet Sugar Incorporated shall pay all its tax obligations on time. This is a partial study of Engr. Eric Lanosa. Tags: Feasibility Study, sugar mill Category: Sample Feasibility Study | Comments Off Some Things to Consider in Establishing a Food Business February 20, 2009, 5:28 am Due to economic crisis, it is hard to decide which business should be started. In order to minimize the risk, a thorough study must be undertaken. Food business is very rewarding since man can give up almost everything except food. Men have to eat in order to live. But of course, you will also to be considered the location, security, market, management, facility, and financial to certain that the business could be carried out profitably. Examples of food business are restaurant, canteen, fast food, bars, coffee shop and many more. Location Location is one of the important things to consider when planning any business. Choose the best place to establish a food business. The location should be accessible to your prospective customer. As much as possible, it should be located near colleges, municipal, church, hospital, public and private offices and residences. Security Safeness of your business should also be considered. The business is secure if it is located around several establishments. Market Know the population of your place in order to know if there are enough people who will patronize your food business. Also, observe your competitors to be able to assume the demands. Food offers must be affordable to the people who live on your community. Facilities Find out the facilities to be used in your business such as the tables, chairs, cooking utensils, etc. Management Identify the personnel to be hired. Financial Estimate the total capital requirements. Forecast the monthly income and expenses of your food business in order to know the potential profits. Consider also the sources of financing. Waste Management Proper disposal of waste should be implemented. What will be the waste disposal method to be adopted. Tags: food business Category: Sample Feasibility Study | Comments Off Example / Sample of a Feasibility Study September 9, 2008, 12:21 am Feasibility Study of Establishing Cindy’s Fast Food Branch Along Plaza of Balanga, Bataan 1. General Objectives 1. 1. Description of the Business Project The proposed business will need a two-storey building in a 2,000 square-meter lot with a parking space at the rear. The customer will drive in the left entrance greeted by the water-sprinkled Indian trees partly shielding the establishment from the fumes coming from the busy street. Embraced by the multi-colored lights, the trees will set the cosmopolitan setting to a rustic atmosphere. The building will be constructed to hide the stockroom complementing the architectural masterpiece. The smoothly cemented exit passing through the well-manicured lawn will draw sights of satisfaction from the customers. The state-of-the-art tables, chairs and utensils will enhance the customers feeling that they are in a five-star hotel. Very affordable, the food will enthrall every customer to come and savor the food over the widely spaced tables on the immaculately marbled floor. The electronically flushing system of the restrooms will motivate the customers to force their friends and relatives to frequent this new Cindy’s Branch at the heart of the Balanga. 1. 2. Project Time Table All minor details considered, the project will start serving the five thousand targeted daily customers within five months. The contractors will complete the fence and the framework of the building in the first month. They will finish the walls and the floors in the second month. They will install the electrical and the air conditioning units in the third month. After the first and second layer coating, they will complete the final painting in the fourth month and finally they will landscape and plant balled-trees in the fifth month. As the project will be in progress, the company will busy the facilities to be used. 1. 3. Management of the Business With three managers alternately scheduled on the eight hour duty to man the 95crew in the 24 hour service, the business will surely satisfy the customers, propelling profit to soar. The personnel will make a customer feel that he is the only one served amidst the queuing multitude. The high wage given by the company and, likewise, the humane treatment of the superiors will inspire the crew to render machine-precise service. 2. Product and Market Aspects 2. 1 Market Outcome A variety of expensive fireworks commence the business to attract the children, students, parents, and professionals. This opening blast will have been advertised a month before. The initial big crowd from the different districts of the province will keep growing to actualize the management’s vision that this Cindy Branch will be the most profitable among the food chains in the City. . 2 Market and Selling Price The customers can order from a variety of choices in the counter staffed with beautiful and handsome ever-smiling crew. The waiters will serve the orders in the well-crafted, smoke free dining areas with both oriental and western motifs to fit their number and their tastes. These areas will enhance customer privacy as the customers enjoy eating while talking about the gossips o f the town, or as they engage in a highly intellectual calisthenics about a hot political issue. The area will also conduce lovers to cement their relationship with their soul-penetrating interlocked gazes that only lovers could fathom, as they savor their food. 3. Technical Aspect 3. 1 Location Factor At the center of Balanga Plaza, this food center will surely draw customers from the cross-section of society. The following factors will back-up the company’s foresight: 3. 1. 1 Topography The 2,000 square-meter lot does not need labeling because the area is already flat and it is located in high location. No matter how strong the typhoon will be, the rains will not flood the area. The customers will not be drawn away from enjoying the services of Cindys. 3. 1. 2 Cost of Land The fertile business venture will cheapen the current P20,000 per square meter piece of land. The forty five million peso worth of property will double after only three years of operation. 3. 1. 3 Security The place will be safe. Secretly installed cameras will monitor every move to ensure the security of the customers. Four security guards simultaneously assigned to the area will guarantee the safety of the clients. This will be backed up by policemen assigned at the outpost nearby. . 2 Size and Layout of the Building To maximize the 40 x 50 meter land area, the engineers will erect the 20 x 30 meter proposed two storey building, leaving five meters at both sides and 18 meters fronting the street. Only two meters will be left at the back of the building. This will ventilate the establishment. 3. 3 Equipment The Bataan Builders will construct the building. This construction company will us e modern building equipment like a cement mixer, caterpillar, automatic digging drill, and other state of the art construction materials. 4. Project Cost 4. The Land and the Building This project will cost about P 45,000,000. 00 which is roughly broken into the following: Cost of 2,000 meter lot – P 40,000,000. 00 Cost of 2 storey building – P 4,000,000. 00 Accessories and Equipments – P 1,000,000. 00 Total Cost – P 45,000,000. 00 The 45 million pesos worth of land is the biggest of the capital investment but it is worth it because unlike the other expenses, the land value will appreciate through the years. The contract with the Bataan Builders for the proposed two-storey building is P 4,000,000. This includes materials and labor. With the five-month paying scheme, Cindy will pay P 800,000 every month until the last month. The food center will need P 1,000,000 for the imported accessories like tables, chairs and other needs. 4. 2 Franchise The food center will pay the current P 1,000,000 Cindy franchise. 4. 3 Sources of Financing The proprietor will put in P 5,000,000. The remaining P 40,000,000 will be borrowed from the bank. 5. Business Operation 5. 1 Revenues With 50 thousand monthly net income target from about five thousand daily customers, the proposed branch projects the following net income by month and years: First month – P 1,500,000. 0 First year – P 18,000,000. 00 Second year – P 36,000,000. 00 Third year – P 54,000,000. 00 Fourth year – P 72,000,000. 00 After four years of operation, this venture will have gained P 11,000,000 as shown in the following computations: Net income in four years – P 72,000,000. 00 Minus the sum of investments – P 61,000,0 00. 00 Difference – P 11,000,000. 00 Loaned money from the bank – P 42,500,000. 00 Interest of loaned money – P 17,000,000. 00 Franchise – P 1,000,000. 00 Maintenance – P 500,000. 00 Total – P 61,000,000. 00 5. 2 Accessories and Equipments Being of high quality, the accessories will still be usable after four years. However, P 500,000 pesos is allotted for maintenance and replacements of damaged property. Summary The figures above prove how financially rewarding this business venture. Because food is a necessity, a venture like this guarantees 99% success. This is especially so if the location is the Plaza like Cindys Plaza. * The feasibility study is a result of the proposed Establishment Cindy’s Fast Food. Tags: Feasibility Study Category: Feasibility Study, Sample Feasibility Study | Comments Off

national debate over slavery essays

national debate over slavery essays The National Debate over Slavery in 17 -1860 was important. Events from the cotton gin, to the Dred Scott case all played an important roll in slavery and history. Here are a couple more. In June 1776 the Declaration of Independence was signed. It was a statement of reasons for the separation between Britain. The declaration sited that "all men are created equal." It meant that people shouldnt be judged by the color of their skin nor their religion. Throughout the whole declaration, amendments have been added to make the world more equal. For example, the fifteenth amendment granted African American males the right to vote, and then in 1920 the nineteenth amendment granted women the right to vote. African Americans could not help in the Declaration of Independence. The three-fifths compromise was at the constitutional convention. It called for three fifths of a states slave population to be counted for purposes of representation. If slaves were to be included in a state population count, the southern sates with their many slaves, would go into great power in the House of Representatives. If they were counted, southern states would be weak in the house. The African Americans still werent allowed to vote and their interests wouldnt be represented in congress. In 1793, Eli Whitney invented the cotton gin. He had noticed how long it took to clean cotton seeds from the cotton fibers. The cotton gin was a machine that separated the seeds from raw cotton fibers. Thus the cotton gin helped keep the southern states a land of slavery and of farming, while the northern states became a land of free labor and of industry. The development of the cotton mill industry in the north was cheap cotton which equaled free labor which than equaled a huge profit for the companies. The Missouri Compromise was signed into law in 1820. It is also called The Compromise of 1820. It had two main points. First ...

It has to be a article on english language learners Essay

It has to be a article on english language learners - Essay Example The article pointed to some literature about semantic processing between monolinguals and bilinguals and the assumption that bilinguals are as adept as monolinguals when it comes to conceptual processing of tasks such as picture naming. The study conducted an experiment by recruiting 31 English-speaking monolinguals and 31 Spanish English bilinguals from the University of San Diego. One hundred eighty pictures were shown to the participants to determine which group performed better at naming pictures. The method for interpreting the data used ANOVA analysis. The authors proposed that bilinguals primarily differ from monolinguals when they name pictures in their dominant language due to the â€Å"degree of experience that they have had with picture names particular to that language† ( p.8). Nevertheless, the study is not that conclusive since repetition and attenuation must be thoroughly considered in further experiments. In conclusion, the author’s ideas may be considered by early education teachers of the English language to bilingual students . This study can be helpful in understanding the learning needs of bilingual students specially those who belong to marginalized groups. There is no need for a change in policy but a better orientation for English teachers. I highly suggest that this study be a required reading for English teachers so that curriculum would be attuned to the needs of the learners. The second article is titled Assessing the Advantages of Bilingualism for the Children of Immigrants1 by Tanya Golash-Bolza. The article was published in the journal Internal Migration Review in 2005. The purpose of the study is to : â€Å" examine whether or not children of immigrants in the United States benefit from being bilingual. These analyses reveal whether there are costs to resisting linguistic assimilation or if it makes no difference at all so long as students attain English proficiency. More specifically, this study addresses whether

Field trip Essay Example | Topics and Well Written Essays - 500 words - 2

Field trip - Essay Example A stripper is a person who strips; it is sometimes termed as an occupation, which involves taking ones clothes off with an aim of sexual stimulation of others. A higher percentage of strippers are women/ladies. Body is the only thing that a stripper considers as an asset. Her emotions and mind are not as important as her body (Scott, 2003). There was dancing involved; with the dancers revealing their private parts in a seductive manner. Those in participation were the strippers themselves (men and women) and executive clients, who were mostly men. I would tell the executive clients by the type of cars parked outside the club and presence of bodyguards. Before the visit, my impression about strippers was sexual immoral acts. I changed my perception after interrogating some participants. Most of them do this to earn a living, pay their bills and go to school, and no one forces these men and women to do what they do. Most of those I interacted with had no problem with showing their private parts in exchange for money. My perception on strippers really changed after the trip. Previously I viewed them as prostitutes and despised what they did; I never really understood why they did such acts. The trip made me realize that these people are just like anybody else and what they do is just like any other job. I do not think it is erroneous for single men to go to strip clubs provided this does not become a habit, and it is not done when they already have a soul mate or kids. The trip changed my belief on sexuality. I came to see that I was wrong, not every stripper is too focused on sexual activity, and they do not think it is more important than it really is. They just see taking their clothes off as a job to get their daily bread. Not all people in the society may approve activities in a strip club. Some of those who may disapprove this include married couples, Religious leaders, and parents among others. These individuals disapprove strip clubs as they find

Criticlly assess the basis of obedience by states in international Assignment

Criticlly assess the basis of obedience by states in international law. What factors do states take into account in compliance with international law rules - Assignment Example nal protocol faces the most potent challenge of embracing of the formulated laws and sustenance of the appropriate adherence across the member states (Alter, 19). While the membership of the international community has evolved in the recent past to be synonymous with the most acceptable yardstick for development, there are several considerations that make the expected transition the challenge it is today. The platform on which the international law is founded outlines the integrity of the leadership and governance of the international community and is built on commitment to comply with the binding regulations. Due to the unavailability of a political structure at such a level, only goodwill can be applied in the delivery of the commitment expected for compliance and adherence. In such an arrangement, it is evident that there are loopholes which expose the sovereignties of individual member states to the mercy of external forces. External interference is a contradiction to the existence of the member states as sovereign states, which is the predominant building block of the international community. In the protection of the integrity of the individual state and the international community, there is undoubted favor for the integrity of the member state sovereignty which is the basic unit of the international community. In light of conflicting interests and objectives as expected in such an arrangement, there are important considerations to be made by the leadership of the individual member states regarding becoming signatories of the effective protocols as well as the details of compliance. State behavior in embracing international law and handling international relations is important in determining the considerations that are likely to be highlighted by various leaderships before making commitment to such undertakings (Raustiala and Slaughter, 544). While politics therefore becomes central to the nature of state behavior detailing embracing international laws,

Main idea and themes Assignment Example | Topics and Well Written Essays - 750 words - 1

Main idea and themes - Assignment Example The mosaic pattern of chips used in the decoration of the pattern helps in depiction of different artworks of the last ancient Romans and the first medieval European style. This thus prompts the theme of the role of art in the representation of cultural diversity. The main idea represented by the artwork in the church at Ravenna is the difference in the ancient Roman artwork and the medieval European work. A depiction of the same church represents both a beardless Christ representing the Roman work as well as the bearded Jesus representing the medieval work. This is an indication of the possibility of the existence of different combination of an art form in a single theme to represent a masterpiece. The church of Hagia Sophia was built between the years 532 and 537 AD in Constantinople by the Empire Justinian. The interior design of the church was built in accordance with the ancient Greek philosophical principle of symmetry devised by the Greek mathematician, Pythagoras. The structure and the design of the church of Hagia Sophia elicit a discussion of the theme of the importance of mathematics and philosophy in art. The design of the church has its every aspect united under one basic unit of the monogram of Justinian, which is used as the projection of all philosophical and mathematical designs of the entire church. Known as the church of wisdom, the church of Hagia Sophia can be a compare to the Solomonic temple in Jerusalem in terms of accuracy with which the Pythagoras principle of numbers is applied. Pythagoras believed in perfection of numbers with six being the perfect number that is used to manipulate all the design work in the church. The main idea that is drawn from amalgamation of Pythagoras principles in the piece of art is the role of precision and philosophy in artwork. The location of the entrance of the church, the perfection of the circles and the entire design combines the components of the church, which is

The Overview of Programming Languages Essay Example | Topics and Well Written Essays - 1000 words

The Overview of Programming Languages - Essay Example The essay "The Overview of Programming Languages" presents a brief history of programming languages and the merits and demerits of communicating with the machine. The History of Programming languages can be dated back to 1954. Ever since the idea of computing through electronic devices evolved, for many a people, it was interesting to develop new ways of automating the devices using a new subject called Programming. And to do this it has to be language that bridges man and machine. This communicating language that bridges man and machine is called â€Å"Programming language†. Today there are more than 2500 languages. Generally, programming languages are tools used to construct formal descriptions of finite computations. Each computation consists of operations that transform a given initial state into some final state. A programming language provides essentially three components for describing such computations: data types, objects, and values with operations defined upon them; rules fixing the chronological relationships among specified operations; rules fixing the structure of a program. These components together constitute the level of abstraction on which we can formulate algorithms with the help of this programming language. A programming language's surface form, that is, how programs are represented to a reader, is its syntax. Programming languages vary widely in this surface form. Most programming languages are textual. They consist of sequences of "words" and "punctuation marks", much like written natural languages.

Seamus Heaney Essay Example | Topics and Well Written Essays - 1250 words - 1

Seamus Heaney - Essay Example Some of the prizes he has won include the T.S Elliot Prize, Geoffrey Faber Memorial Prize, the Lannan Literary Award for Poetry and most notably the Nobel Prize in Literature, just to name a few. Seamus Heaney was born seventy three years ago (in 1939) in Castledawson, County Derry in Northern Ireland. He was the first born in large family, having eight siblings to show for it (McCarthy 9). His father, Patrick Heaney was a cattle trader in Castledawson and most of young Seamus’ childhood was spent in the rural setting. This environment of the countryside, fuelled with other factors would prove to be important, forming an integral part of Seamus’ literary works, especially his poetry. Seamus Heaney attended a local primary school in his native town. At the tender age of twelve years, he won a scholarship to attend St Columb’s College. This was a catholic boarding school, also found within the environs of his native town. During his time at St. Columb’s, he gained further skills that would later help him map out his career. He learnt Latin and Irish languages, a fact that was crucial in his turning out to be a translator. In 1953, his family moved out from his rural County of Derry. However, his thoughts, feelings and aspirations were still strongly entangled with his rural homeland. After St. Columb’s College, the other education pot that Seamus drank from was Queen’s University in Belfast. He graduated with a degree in Literature in 1961 from Queen’s. While there, he studied Anglo-Saxon, another contributor to his translation skills. He was to later on, (1966-1972) come back to lecture at his former school. His writing career o fficially began while he was at Queens. His first works that earned him recognition came about in the 1960s (Buttel, 12). It is at about the same time when he met his wife, Marie Devlin. Marie

Main idea and themes Assignment Example | Topics and Well Written Essays - 750 words - 1

Main idea and themes - Assignment Example The mosaic pattern of chips used in the decoration of the pattern helps in depiction of different artworks of the last ancient Romans and the first medieval European style. This thus prompts the theme of the role of art in the representation of cultural diversity. The main idea represented by the artwork in the church at Ravenna is the difference in the ancient Roman artwork and the medieval European work. A depiction of the same church represents both a beardless Christ representing the Roman work as well as the bearded Jesus representing the medieval work. This is an indication of the possibility of the existence of different combination of an art form in a single theme to represent a masterpiece. The church of Hagia Sophia was built between the years 532 and 537 AD in Constantinople by the Empire Justinian. The interior design of the church was built in accordance with the ancient Greek philosophical principle of symmetry devised by the Greek mathematician, Pythagoras. The structure and the design of the church of Hagia Sophia elicit a discussion of the theme of the importance of mathematics and philosophy in art. The design of the church has its every aspect united under one basic unit of the monogram of Justinian, which is used as the projection of all philosophical and mathematical designs of the entire church. Known as the church of wisdom, the church of Hagia Sophia can be a compare to the Solomonic temple in Jerusalem in terms of accuracy with which the Pythagoras principle of numbers is applied. Pythagoras believed in perfection of numbers with six being the perfect number that is used to manipulate all the design work in the church. The main idea that is drawn from amalgamation of Pythagoras principles in the piece of art is the role of precision and philosophy in artwork. The location of the entrance of the church, the perfection of the circles and the entire design combines the components of the church, which is

Seamus Heaney Essay Example | Topics and Well Written Essays - 1250 words - 1

Seamus Heaney - Essay Example Some of the prizes he has won include the T.S Elliot Prize, Geoffrey Faber Memorial Prize, the Lannan Literary Award for Poetry and most notably the Nobel Prize in Literature, just to name a few. Seamus Heaney was born seventy three years ago (in 1939) in Castledawson, County Derry in Northern Ireland. He was the first born in large family, having eight siblings to show for it (McCarthy 9). His father, Patrick Heaney was a cattle trader in Castledawson and most of young Seamus’ childhood was spent in the rural setting. This environment of the countryside, fuelled with other factors would prove to be important, forming an integral part of Seamus’ literary works, especially his poetry. Seamus Heaney attended a local primary school in his native town. At the tender age of twelve years, he won a scholarship to attend St Columb’s College. This was a catholic boarding school, also found within the environs of his native town. During his time at St. Columb’s, he gained further skills that would later help him map out his career. He learnt Latin and Irish languages, a fact that was crucial in his turning out to be a translator. In 1953, his family moved out from his rural County of Derry. However, his thoughts, feelings and aspirations were still strongly entangled with his rural homeland. After St. Columb’s College, the other education pot that Seamus drank from was Queen’s University in Belfast. He graduated with a degree in Literature in 1961 from Queen’s. While there, he studied Anglo-Saxon, another contributor to his translation skills. He was to later on, (1966-1972) come back to lecture at his former school. His writing career o fficially began while he was at Queens. His first works that earned him recognition came about in the 1960s (Buttel, 12). It is at about the same time when he met his wife, Marie Devlin. Marie